Before the birth of social networking, we all knew that we had very little chances of meeting new people and making more friends. The concept of connecting people and making our world a global village is one of the contributing factors that led to the creation of a great and cool website such as Facebook. As a social networking services provider, Facebook Inc. operates a website that provides people from all walks of life with a platform where they can socialize and gain that social experience that they so desire. Facebook came into the world of social networking in the year 2004, and it has since then taken the number one spot and established it’s self as the Microsoft of the social networking world. Although Facebook started out as a theFacebook; a social networking website that was created to cater to the social and communication needs of the student community in Harvard, demands from students in other Ivy League school caused Mark Zuckerberg the creator of Facebook to extend the service to students in other schools.
Currently, Facebook has an active user base of well over 600 million. This large community of active users is a testament to the fact that there are over 500 million people globally who are willing and eager to connect with each other for the purpose of socializing and getting to know each other more. Although there are several social networking platforms that are doing something quite similar to what Facebook is doing, it is pertinent to mention that most of these sites were created with ulterior motives. Unlike most of these sites, Facebook was created with the aim of connecting people and helping to ensure that they remain and stay connected. Unlike Facebook, most social networking sites are not true to their stock in trade. Most of them are simply multi-level marketing platforms that operate under the disguise of a social networking platform. For instance, there are social networking sites that pay its users a token for introducing their friends or buying a particular product or service.
In the community of social networking platforms, Facebook stands out because it has a platform that enables developers to develop and deploy apps that all its users can use while they are socializing on the site. In terms of user inclusivity, Mark Zuckerberg and his team has not done much to seek and consider the opinion of their user before taking certain actions. Recently, some changes were made to the layout and interface of the site but sadly the management did not send out any circular or newsletter to inform its users of this intended change.